Facebook is one of the most powerful platforms on the internet right now. The social media site has around 2.8 billion monthly active users and 1.84 billion daily active users. That means, when businesses advertise using the platform, they can reach and engage people that they won’t be able to reach using traditional advertising techniques.
That’s why a lot of businesses look for Facebook Ads experts. Most business owners don’t have the time to learn how to run Facebook Ad campaigns properly or they’re too busy to manage the intricacies of digital marketing and social media campaigns.
To help you jumpstart your career, we’ll teach you in this article how to create a Facebook Ad campaign that’ll definitely give you and your client(s) results. This will help you build a portfolio that makes you look like a rockstar when it comes to Facebook Ad campaigns.
We’ll also give you tips on how to reach out to potential clients and successfully convince them that they’ll be needing your expertise to grow their business. These tips will help you sustain your career momentum.
How to Create a Facebook Ad Campaign
Running a Facebook Ad campaign is fairly easy. All you need to do is follow these eight, beginner-friendly steps:
1. Create a Business Page on Facebook (Skip this step if you already have one)
To start a Facebook Ad campaign, you must first create a business page on Facebook. Type in your Page name and the category of your business (e.g. advertising agency, burger restaurant, dance school, etc.).
Then type in your page’s description (write about what your business does, what products or service you provide, or why you set up your page).
Next, add and choose a profile photo and cover photo that best represent your business.
Lastly, add a Call-to-Action button for your page. The CTA button will direct the visitors of your Page to do something— send you a message, visit your company website, or give you a phone call.
Note: Consider getting a business logo and adding it as your profile photo. Your logo should represent your brand’s identity. Your page’s description should also be written in a way that matches your brand’s voice.
2. Use Facebook Ad Manager
Now that you have a business page up and running, the next step is to go to Facebook Ads Manager.
This will be your starting point for all your campaigns on Facebook, Instagram, or Messenger. Here, you can manage and track all your campaign’s performance.
When you reach the Ads Manager’s dashboard, you’ll encounter three important buttons: Campaigns, Ad Sets, and Ads.
To start, click on Campaigns > Create. You’ll be prompted to choose a campaign objective next. Choose the appropriate option. Then click Continue.
Note: Name your campaign so you can track it easily. Using Facebook Ad Manager is the easiest way to manage your ads and get real-time insights.
3. Select your target audience
After confirming the campaign you’re launching, you’ll be asked to configure your Ad Set next. Here, you’ll be setting your budget, selecting your schedule, and narrowing down your target audience.
You can set a Lifetime Budget or a Daily Budget for a specific campaign and set the start/end date for that campaign.
When customizing your audience, be mindful of your target location, age, gender, and other demographics (interests or behaviors).
Note: As a business, you must already have an idea of who you’re targeting as a customer. This “buyer persona” is critical to the success of any campaign.
4. Create your Ad
The next thing to do is to create your ad— how would you like your ad to be shown to the target audience.
Here, you’ll choose the format of your ad: Single Image/Video or Carousel.
Next, select Image/Video, type in the text, and choose whether, by clicking on the ad, your target audience will be directed to your website or Facebook page. You can also add URL parameters to the end of your website’s URL to track where your visitors are coming from.
Finally, click Publish.
Note: Single Images/Videos are best for campaigns that focus on a single message. If you want to showcase your product/service selections, consider using the Carousel format.
5. Set up your Ad Account
This is pretty straightforward. All you have to do is choose your account’s country, currency, and time zone.
When setting your Ad Account name, you choose to use your own name or the name of the business you’ll advertise.
6. Add your payment information
Here, you’ll be asked to set your location and currency, business and tax info, and your payment method.
For location and currency, you’ll be asked to set your country/region, currency, and time zone again.
Typing in your business and tax info is optional. But you’ll be asked to type in your business name and business address. Facebook says that it is required to share your business information with local tax authorities who request it.
For your payment method, you can choose whether you want to use a debit/credit card or not. You can also choose to pay via PayPal.
Finally, type in your credit card details and click save.
7. Wait for Facebook’s review
All ads are required to undergo Facebook’s review. Your ad will be launched once Facebook deems that it passes Community Standards.
Note: Facebook has advanced tools such as ad duplication and bulk ad uploads. You can use them for easy campaign management.
8. Measure your ad performance
Personalize your metrics using the Customize Columns (Click Columns > Customize Columns).
Use Suggested Columns to see more data about your ads based on your objective and more.
Get more details about your audience clicking on Breakdown. Here, you’ll get data about the age of your audience, where they are viewing your ads, what devices they are using, and etc.
Most importantly, use the Insights side pane to get an easy visual representation of your ads performance. Check your results, reach, frequency, and impressions, among others. And see if you’re achieving your goals by running the campaign that way. Make tweaks to the campaign when needed.
Tips to Win Clients for Facebook Ad Management
Now that you know how to run a Facebook Ad campaign, how can you build your career around this?
1. Build a portfolio
Clients would love to know if you’ve “done this before” and was able to do it successfully. So the first step that you should take is to build a portfolio— a list of success stories and how your service led to the growth of many businesses.
This can be difficult if you have zero cases to work with so volunteering for friends’ businesses or even your own can help a lot with your portfolio.
2. Show them how it can be done efficiently
Many business owners are unaware of tools that you can use to perform ad management more efficiently. Demonstrate your knowledge in these tools and how you can do more with less using automation.
3. Show stats and results
Of course, for business owners, it’s all about the numbers. Gather data from your studies (or even personal experience) how much added sales you’ve generated as a result of an ad. Show your potential clients how much they can earn with your service.
4. Ask for referrals
After establishing a business relationship with a client successfully, try asking them for referrals or to promote your service to their circle of friends. Most of them would love to help you especially after helping their business grow.
Learn more skills
Take a dive deeper into Facebook Ad management with Kurso.ph. Build your skills and explore what you can learn more by checking out our Power Freelancer Program.